I adore Target, but I was disgusted with the Sunday sales flyer.
This is one of the new "Bratz Babyz." If you don't have kids maybe you are not familiar with the line of dolls called "Bratz." They've been around for a few years. And now there is a new line of "babies." I don't think I could possibly list all the things that I find despicable about Bratz. But, I'll give you a few.
Of course, a disclaimer: If you daughter loves Bratz, fine. I'm not talking about "you" specifically. This is just how I feel about what kinds of toy we buy and the things we hope to teach our daughter. (I'm speaking for my husband here too. I think he'll agree.)
So, first: The name. There is nothing nice about a brat. It's about the most undesirable quality I would want in a daughter. A brat is selfish and annoying. She doesn't care about others people's feelings. Sensationalizing this quality and jazzing it up with a hip misspelling sends a terrible message.
The Bratz look. They've caked on the makeup and the eyeliner within an inch of hooker. And the lips are redredred and so pouty that you can just imagine the kind of sass that would come out of that mouth. They wear skimpy belly-baring tops and ridiculous accessories. Don't even try to tell me this is not about sexuality. Not for my six-year old, thank you very much.
I'm not a prude. I'm not a conservative. In fact, I'm a big liberal... but where is the balance? And I'm certainly not perfect. My kids probably watch too much tv. I lose my patience too often and I sometimes ignore my kids when I'm writing or reading blogs. (Like right now.) But, I'm clear about Bratz. No go.
And what do these Bratz like to do? From what I can tell from the commercials and a quick visit to their website (which I will not link here), they like the SHOP!!! Well, hey, I like to shop too. But I think it's terrible to sensationalize materialism and frivolous spending.
So now there are Bratz Babyz with all these same gimmicky qualities. And the one in the Target ad is riding a motorcycle! Don't even get me started on the fact that she's not wearing a helmet.
It really makes me sad. The fact that my daughter doesn't seem to be interested in them -- or the high heeled, fake leather boots with the cheetah skin trim that you can get in the kids' department -- makes me happy.
Excuse me while I go play Uno with the kids. Then read some books and kiss them good night.